Getting A Fan Page Started
Today most businesses or companies are dipping into social media to enhance their business. Just about any business or website sets up a Facebook page to put information out there to users and drive more business or traffic. Did you know that there are 500 million active users on Facebook? People spend more than 700 billion hours a month on the social networking site! The more likes a fan page has the better! For each “Like” there are like 10 viewers, so imagine how many people one can reach with lots of likes on Facebook. Twitter and Facebook are great faucets for businesses to get exclusive deals out there, notify clients of updates to their website or new products and services being offered, and just a great way to interact on a more “personable” level with consumers and similar businesses alike.
To set up a Facebook fan page, one simply logs in to Facebook (or create an account first, if you don’t already have one) and goes to facebook.com/pages. Click on “Create Page”, which can be found in the upper right hand corner. Next you’ll be asked what category you want your page classified as. The list you’ll choose from includes these 6 categories:
-Local Business or Place
-Company, Organization or Institution
-Artist, Band or Public Figure
-Cause or Community
Select which one best describes the genre of your page. Next, fill in information about your business/group/organization like the name, address, phone number, etc. Make sure to include your website and when the organization was founded if applicable. Once you have agreed to the Page terms, click on “Get Started”. Make sure to upload a picture to your page. This can be a logo, photo of a person or picture of your store – whatever represents your organization best and helps to build your brand. The picture file must be smaller than 4MB and can only be square or vertical rectangle. The next step involves getting people to your page that are already on Facebook. You can do this by suggesting it to your friends. A box will pop up for this and you can just start typing in names and highlight them in blue as they pop up. After choosing names and your ready for them to know about it, click “Send Recommendations” and the selected people will be sent an invitation. In order to reach out to contacts in your e-mail click on “Import Contacts”. People that are not already on FB will get an e-mail invitation while FB users get a recommendation widget.
Once the photo is up and fans are on board, start to engage! Post status updates. You can post links, articles, etc. Upon reaching 25 fans on your page, you’re given the right to reserve what’s called a vanity URL. This allows your Facebook URL to specifically include your business name. (i.e., www.facebook.com/yourbusinessnamehere). Admins can also be assigned once your fan base has increased. It’ll allow more than one person access to make posts under the fan page name. Creating a fan page is pretty simple and could help your business to grow!
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